Childhood obesity – bold and brave action
The UK Government’s Health Committee recently released their report “Childhood obesity – bold and brave action”. It calls for urgent action on treating obesity and it’s consequences, which costs the government £5.1bn every year, and has suggested a number of recommendations.
New UK Government on childhood obesity
Did you know that one fifth of children are overweight or obese when they begin school, and this figure increases to one third by the time they leave primary school?
The report goes onto highlight that the most deprived children are twice as likely to be obese than the least deprived, therefore childhood obesity is a significant contributor to health inequality.
Recommended actions to tackle childhood obesity
The report calls on a number of areas where further action is required from the top to reach the most vulnerable individuals:
⦁ Tougher controls on price promotions and advertising of unhealthy food and drink
⦁ Taxation of high sugar and fat food
⦁ Product reformulation of foods high in fat, salt and sugar
⦁ Nutrition standards in schools (which is already happening – see Scottish school nutrition regulations)
⦁ Greater powers for local authorities to help families affected by obesity
⦁ Improved education and information on the importance of a balanced diet
This is just a quick summary of some of the recommendations and for anyone that is interested in the detail you can download the report for some bedtime reading.
Our thoughts to tackle childhood obesity
At Eat Balanced, if we were to support one of these initiatives it would be product reformulation of high fat/salt/sugar food and drinks. We aim to improve children’s nutrition by reinventing kid’s favourite foods, like pizza, into tasty, balanced meals.
What do you think?
If you’re involved in the food and drink industry, we’d love to hear you’re thoughts @eatbalanced and tell us what how you would go about tacking childhood obesity.