Pizza Power Kids – breakthrough in healthy eating

According to research by The Schools Food Trust, health is a key consideration for parents when eating out, with some 87% saying that they would like to see healthier children’s menus*.

As a result, award winning Scottish start up, Eat Balanced has developed the innovative new Pizza Power Kids pizza. The firm believes their new pizza, which cleverly contains all the relevant vitamins and minerals yet half the saturated fat and less than half the salt than other pizzas aimed at kids, will offer UK food operators a way of selling much more of the “healthy option” than they normally would as well as attracting the family market.

Already, Fayre & Square is featuring the children’s pizza on its new kids menu launched in over 130 of its family-focussed pub restaurants across the UK.

Helen Wallace, brand manager for Fayre & Square, said:

“We’re delighted to be able to include the Pizza Power Kids on our new kids menu. The menu was created by our Little Leaders, ten children who won a national competition to help us shape our new menu. They picked the Under the Sea theme for the menu and voted the new cheese and tomato pizza as a firm favourite – and it’s great we’re keeping parents happy too with a healthy option.”

Eat Balanced’s new Pizza Power Kids cheese and tomato pizza represents a complete balanced meal for children, providing 15% of all the GDA nutrients a child needs for good health. It is also a healthier menu choice because its sodium level is just 3.5% in part due to its seaweed base, compared with 40% levels of salt used by other brands.

Katie Sillars, Brand Director at Eat Balanced adds;

“Our pizzas have been designed in conjunction with Professor of Nutrition, Mike Lean, so that the nutrition information can be trusted, they also look and taste like a normal pizza, but have the right levels of protein, fat, salt, fibre, vitamins and minerals using all natural ingredients. Kids see a yummy pizza, not a healthy meal – that’s why we call it ‘health by stealth’ because it is only if they ask for more information that parents realise that our pizza actually represents a much healthier option.”

Donnie Maclean, Founder and CEO of Eat Balanced comments;

“Pizza is one of the most popular childrens’ foods in the UK and we believe our products offers a convenient family-friendly dish that will support future volumes and value growth for food service operators. We know that kids love them and parents love what we have achieved in terms of health. One of the most exciting aspects of our development is that we can help the food service industry sell more of the “healthy option” than is currently possible, making this a win-win-win for operators, parents and children. ”

To support the concept Eat Balanced has created a range of point-of-sale materials to help operators promote the new kids’ pizzas and help parents understand why they are good for kids. In addition, Eat Balanced has also devised a comprehensive resource on our website Why Eat Balanced to indicate the importance of fats, carbohydrates, protein, fibre, vitamins and minerals which can further assist parents seeking advice on a more balanced diet for their kids.

Pizza Power Kids new 5″ pizzas and party slab are supplied frozen and are available to all food service outlets. For information on how to stock the Pizza Power Kids’ range – download our Pizza Power Kids product brochure.

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For further product information or images, please contact Katie Sillars, Katie@eatbalanced.com / 07876594887